Google Core Update: CCN, Daily Mail suffer; HuffPost, Tumblr rejoice

Google Core Update: CCN, Daily Mail suffer; HuffPost, Tumblr rejoice

On June 3, Google announced a change in their algorithm, creating quite a flutter across the world. Although the US tech giant often rolls out minor changes in their core update, the recent one had a huge impact. It proved to be a boon for some, and bane for the rest.

Daily Mail, a UK-based publisher, has lost over 50% of its traffic on day one and is yet to recover from it, according to the Daily Mail’s Jesus Mendez. The statement was put out on Google Search Console.

He said,

“The day after the broad core algorithm update (June 3rd) we saw a massive drop in Search traffic from Google (lost 50% of daily traffic).” He also added, “This was a drop over the course of 24 hours and we have not made any changes to the site. Further, we saw our Discover traffic drop by 90% and has not improved. This is across all verticals, devices, AMP and Non-AMP.”

The latest victim of this update is CryptoCoinsNews, a crypto news aggregator company based out of Norway. Since, the roll-out, CCN has lost close to 71% of its traffic on mobile search.

CCN’s visibility on Google dropped to 0.6 from 1.2, which was pointed out by Sistrix, an SEO analyzer. One of the reasons cited for the shutdown was that CCN had a huge team consisting of both full and half-timers, and they did not want to downsize by laying them off. A statement by CCN said, “Our daily revenue is down by more than 90%.”

CoinDesk’s traffic fell by 34.6%, while Cointelegraph’s fell by 21.1% on mobile. Further, Daily Mail also lost 43% of its visibility.

On the other hand, a few domains got a boost in their visibility following the algorithm. A few notable ones include – HuffPost [34.64 to 49.86], Tumblr [14.23 to 16.88] and many others.

Journalists at CCN have demanded a few things from Google. They demand 3 months advance notice to all webmasters, and demand that they be informed about major updates and its effects. Finally, they demand the involvement of governments and the creation of apolitical task forces to examine search changes for the conservation of democracies, Freedom of Speech, Freedom of Press, and Freedom of Information.